Netflix vil styrke sit udbud af familieunderholdning med en stor satsning på animeret indhold. Selskabet etablerer samtidig eget animationsstudie og forbereder sig dermed på at konkurrere direkte mod Disney, der søsætter egen streamingtjeneste næste år.

Stor satsning på animation
The Hollywood Reporter fortæller, at Netflix har etableret eget animationsstudie, til dels for at nedbringe outsourcing og produktionsomkostninger. Selskabet har efterfølgende præsenteret en firårig plan, der dækker over en stor satsning på animerede film og tv-serier.

Netflix siger, at næsten 60% af kunderne verden over ser børne- eller familieunderholdning hver måned. Selskabet ser et stort potentiale i at give disse seere film og tv-serier baseret på velkendte og nye historier.

- “With our slate of global original animated feature films and series, we want to give families more moments to share the laughter, wonder and connection that comes from being immersed in a great story,” lød det fra selskabet.

Netflix vil skabe animationsindhold baseret på en række stilarter, herunder computer-animation, 2D og stop-motion. En række projekter er allerede blevet bekræftet, herunder Pinocchio, som bliver Guillermo del Toros første animationsprojekt.

- “No art form has influenced my life and my work more than animation and no single character in history has had as deep of a personal connection to me as Pinocchio,” sagde Guillermo del Toro.

Streamingkæmpen har offentliggjort et samarbejde, der skal afstedkomme en række animerede tv-serier baseret på Roald Dahls historier, herunder Charlie and the Chocolate Factory, Matilda, The BFG og The Twits. 

- “Our mission, which is purposefully lofty, is for as many children as possible around the world to experience the unique magic and positive message of Roald Dahl’s stories,” sagde Roald Dahls enke Felicity Dahl. “This partnership with Netflix marks a significant move toward making that possible and is an incredibly exciting new chapter for the Roald Dahl Story Company. Roald would, I know, be thrilled.”

Selskabet har desuden annonceret Escape from Hat af Mark Osborne, der bl.a. kendes fra Kung Fu Panda og The Little Prince, samt en række andre projekter, der er inkluderet i tabellen nederst.



Forbereder sig på Disney+
Disney har bebudet, at de lancerer egen streamingtjeneste i slutningen af 2019. Den såkaldte Disney+ tjeneste vil byde på klassikere såvel som nye tv-serier og film baseret på Star Wars og Monsters Inc.. Selskabet har desuden opkøbt 21st Century Fox – en handel som først skal godkendes af myndighederne i flere regioner.

Netflix's satsning på familieunderholdning og animeret indhold er en åbenlys oprustning forud for Disneys offensiv. Selskabet håber tilsyneladende på at kunne opbygge en stærk portefølje, der kan appellere til samme seersegment, som Disney har i sigtekornet.

Konkurrencen på tv-markedet står til at blive intensiveret i de kommende år. Foruden Disney, har WarnerMedia bebudet, at de lancerer egen streamingtjeneste i 2019. Disney vil herudover udrulle Hulu internationalt og Apple forventes at melde sig på banen med en streamingtjeneste næste år.

Kan Netflix holde fast i sin førerposition, når nogle af branchens allertungeste drenge melder sig på banen? Det må tiden vise, men forbrugerne kan i hvert fald se frem til en sand stormflod af nyt indhold.

Netflix - Kommende animerede tv-serier & film
Tv-serier baseret på Roald Dahls historier:
Charlie and the Chocolate Factory, Matilda, The BFG, The Twits, Charlie and the Great Glass Elevator, George’s Marvellous Medicine, Boy – Tales of Childhood, Going Solo, The Enormous Crocodile, The Giraffe and the Pelly and Me, Henry Sugar, Billy and the Minpins, The Magic Finger, Esio Trot, Dirty Beasts og Rhyme Stew.

MAYA AND THE THREE (2021) is an animated limited series created, written, and directed by Jorge Gutierrez (The Book of Life, El Tigre). Set in a mythical Mesoamerican inspired world, a warrior princess embarks on a quest to recruit three legendary fighters to help save the world of men and gods. Silvia Olivas (Elena of Avalor) is co-writer and co-executive producer, Jeff Ranjo (Moana) is head of story, and Paul Sullivan (Book of Life) is production designer.

MY FATHER’S DRAGON (2021) is a 2D animated family feature film from director Nora Twomey (The Secret of Kells, The Breadwinner) and written by Meg LeFauve (Inside Out, The Good Dinosaur), with story by Meg LeFauve and John Morgan, who are also executive producers. Bonnie Curtis and Julie Lynn of Mockingbird Pictures are producing together with Paul Young of Cartoon Saloon (The Secret of Kells, The Breadwinner) and Tomm Moore. Based on the Newbery Honored children's novels by Ruth Stiles Gannett, My Father’s Dragon tells the story of young run-away Elmer Elevator, who searches for a captive Dragon on Wild Island and finds much more than he could ever have anticipated. Alan Moloney and Ruth Coady of Parallel Films will also serve as executive producers alongside Gerry Shirren.

GO! GO! CORY CARSON (2019) is an animated preschool series from Kuku Studios in Berkeley, CA executive produced by Alex Woo (Wall•e, Ratatouille), Stanley Moore (Finding Dory, Monster’s University) and Tone Thyne (Wonder Pets!, The Adventures of Napkin Man!). Based on the hit toy line Go! Go! Smart Wheels from VTech Electronics, Go! Go! Cory Carson follows the adventures of kid car Cory Carson as he navigates the winding roads of childhood in Bumperton Hills.

KID COSMIC (2020) is an animated series in production from Craig McCracken (The Powerpuff Girls, Fosters Home for Imaginary Friends). This is a show about a young boy who dreams of becoming a hero, and when he stumbles across some cosmic stones of power his dreams appear to have come true! Unfortunately the reality of being a hero vs. the fantasy of being a hero are completely different and this challenge becomes the biggest battle he has to face. The Kid may be the good guy, but he's really bad at it!

TRASH TRUCK (2020) is an animated series in production from Max Keane (Dear Basketball). Hank is a free-range, dirt-covered 6 year old boy with a big imagination and an even bigger best pal… a giant honking, snorting trash truck. From learning to fly to going to the dentist, there is no adventure too big or too small for these two best friends. Glen Keane (The Little Mermaid, Aladdin, Beauty and the Beast) and Gennie Rim (Dear Basketball) serve as executive producers alongside Max Keane.

THE WILLOUGHBYS (2020) is a highly stylized CG animated feature film currently in production with BRON Animation in Vancouver from writer/director Kris Pearn (Cloudy With A Chance of Meatballs 2). When the four Willoughby children are abandoned by their selfish parents, they must learn how to adapt their old-fashioned values to the contemporary world in order to create a new and modern family. Based on the book by Newbery Award-winning author, Lois Lowry. Starring Ricky Gervais, Maya Rudolph, Will Forte, Martin Short, Alessia Cara and Jane Krakowski.

JACOB AND THE SEA BEAST (2022) is a CG animated feature film written and directed by Academy Award winning filmmaker Chris Williams (Moana, Big Hero 6, Bolt). Jacob and the Sea Beast tells the epic story of a charming seafarer who sails into uncharted waters and discovers an unlikely ally in a sea monster.

KLAUS (Holiday 2019) is a 2D animated family feature film from writer/director Sergio Pablos, co-creator of Despicable Me. When a selfish young postman is assigned to a remote Scandinavian town, his unlikely friendship with a reclusive toymaker leads to the origin story of Santa Claus. This timeless story is visualised through a unique combination of classical hand drawn animation and cutting edge digital technology. The world features volumetric lighting and texturing typically seen in CG animated films. Voice actors include Jason Schwartzman, Rashida Jones, JK Simmons and Joan Cusack. Written by Pablos, Zach Lewis and Jim Mahoney, the screenplay is based on an original story by Pablos. Matthew Teevan, Gustavo Ferrada and Marisa Roman are producers, and Jinko Gotoh (The LEGO Movie 2: The Second Part, The Little Prince) is executive producer. Sergio Pablos’ SPA Studios is producing the film in Madrid, Spain, with Atresmedia Cine, with Toon Boom as a technological partner.

MIGHTY LITTLE BHEEM (2019) is an animated preschool series in production in India from Director Rajiv Chilaka (Chhota Bheem). Mighty Little Bheem will be the first preschool series of the popular Bheem franchise. It is a non-verbal slapstick adventure comedy in which its ultra strong, brave and intelligent hero, Mighty Little Bheem travels through his hometown on crazy adventures, often in search of ladoos (his favorite treat).

MOTOWN MAGIC (Nov. 20, 2018) is a family-friendly animated series from Josh Wakely (Beat Bugs) that brings together 52 newly recorded versions of classic Motown hits from such musicians as The Jackson 5, The Temptations, Stevie Wonder, Marvin Gaye, The Supremes and Smokey Robinson, who serves as executive music producer. The series follows Ben, a wide-eyed 8-year-old with a big heart and an amazing imagination, who uses a magic paintbrush to bring the street art in Motown to life.

OVER THE MOON (2020) is a CG musical adventure about a girl who builds a rocket ship to travel to the moon in order to prove to her father that a legendary Moon Goddess really exists. When she gets to the “other side” she unexpectedly discovers a whimsical world filled with fantastical creatures - some of whom threaten her and others who ultimately help her find her way home. Directed by Glen Keane (The Little Mermaid, Aladdin, Beauty and the Beast), written by Audrey Wells (Under the Tuscan Sun, George of the Jungle), produced by Gennie Rim (Dear Basketball), and executive produced by Janet Yang (Joy Luck Club). Songs written by Christopher Curtis, Marjorie Duffield, and Helen Park. Co-production with Pearl Studio.

PINOCCHIO (2021) is the animated feature film directorial debut of Academy Award winning filmmaker Guillermo del Toro (The Shape of Water). Pinocchio is his lifelong passion project, which he will also write and produce as a stop motion musical. Del Toro has set his retelling of the classic tale of Pinocchio in Italy during the 1930s. Pinocchio is a production of Guillermo del Toro, The Jim Henson Company (The Dark Crystal: Age of Resistance), and ShadowMachine (Bojack Horseman), which will house the stop-motion animation production. Alongside del Toro, Lisa Henson, ShadowMachine’s Alex Bulkley, Corey Campodonico, and Gary Ungar of Exile Entertainment will produce. Blanca Lista will co-produce. Also alongside del Toro, Patrick McHale (Over The Garden Wall) will co-write the script, Mark Gustafson (Fantastic Mr. Fox) will co-direct, and Guy Davis will serve as co-production designer, taking inspiration from Gris Grimly’s original design for the Pinocchio character. The film’s puppets will be built by Mackinnon and Saunders (Corpse Bride).

WENDELL & WILD (2021) is an animated feature film from writer/director Henry Selick (Nightmare Before Christmas, Coraline) and writer Jordan Peele (Key & Peele, Get Out) with Monkeypaw Productions. Two demon brothers (voiced by Keegan Michael Key and Jordan Peele) escape the Underworld and find themselves in a town where they must evade a demon-duster teenager, Kat, who is trying to destroy them. Peele is also producing through his Monkeypaw company along with Selick and Ellen Goldsmith-Vein from the Gotham Group. Sarah Serata will co-produce. Executive producers are Win Rosenfeld for Monkeypaw, Peter Principato and Joel Zadak for Principato-Young, Lindsay Williams and Eddie Gamarra for The Gotham Group. Argentinian artist Pablo Lobato will design the characters.
 - Kilde: Netflix (2), The Hollywood Reporter