Dolby og partnere har bnet Dolby Cinema nummer 100

18 Jul 2017 | Rasmus Larsen |

Der er nu 100 Dolby-biografer spredt ud over USA, Kina, Europa og Mellemsten, har selskabet annonceret. Kombinationen af Dolby Vision og Atmos kaldes en game changer.

Startede i 2014

Det frste Dolby Cinema blev bnet i Holland i 2014. Over de seneste r har selskabet samarbejdet med 8 biografkder om at bne yderligere 99 lokationer. Der er nu mere end 325 Dolby Cinema lokationer installeret eller planlagt endnu ingen i Danmark.

Den bedre biografoplevelse leveres med kombination af Dolby Vision og Dolby Atmos for at give seeren billeder i 4K HDR og et fyldigt lydperspektiv. F andre biografer p global plan er udstyret til at gengive billeder i High Dynamic Range, men Samsung og Sony har foreslet, at biografejere udskifter projektorer med store LED-skrme. Dolby har i samarbejde med Christie udviklet et laser-baseret projektorsystem.

- It is very gratifying to see top filmmakers and industry creatives whose first choice is to showcase their work in Dolby Cinema, sagde Doug Darrow, SVP for Cinema Business Group, Dolby Labs. Audiences continue to embrace Dolby Cinema as well. The rapid growth of Dolby Cinema to 100 locations shows that movie lovers around the world are hungry for a truly immersive experience with state-of-the-art images and sound that make them feel like they are inside the story.


Dolby Cinema


Et end-to-end system

Dolby udvider desuden sit initiativ til hjemmet. Dolby Vision HDR-teknologi er implementeret i tv-skrme fra LG, Loewe, Philips (USA) og Vizio (USA). Sony vil senere p ret frigive en firmwareopdatering, som aktiverer teknologien p udvalgte high-end TV. Dolby Atmos findes i receivere og soundbarer fra en rkke mrker. Netflix begyndte for nylig at tilbyde Dolby Atmos-lyd p film, og Atmos findes desuden tilgngeligt p Blu-ray-skiver.

Dolby Vision er et proprietrt HDR-videoformat, som tilbyder visse fordele ift. det bne brancheformat HDR10. En af disse fordele er brugen af dynamisk metadata til at optimere billedkvaliteten scene-for-scene.

- Dolby Vision and Dolby Atmos are definite game changers for filmmakers sagde Zack Snyder, instruktr af Batman v. Superman.

Med det fortsatte momentum i biografer og stuer hber Dolby p at skabe et end-to-end kosystem for sine lyd- og videoformater.

Nuvrende Dolby Cinema lokationer:

U.S.: AMC plans to open 160 Dolby Cinema locations by the end of 2018 with 77 sites currently open.
China: Dolby and Wanda Cinema Group plan to open 100 locations in China, with the first 19 locations already open. Sparkle Roll, including Jackie Chan Cinemas and BHG, have already opened three locations and plan to open 11 Dolby Cinema sites in China within the next two years. In addition, Dolby and Huayi Brothers Film Center opened a Dolby Cinema in Xiamen.
Europe: Les Cinmas Gaumont Path, the largest cinema chain operator in France, the Netherlands and Switzerland, plans to open 10 Dolby Cinema locations, with seven in France and three in the Netherlands. Dolby and VUE Cinemas opened two locations in Eindhoven and Hilversum in the Netherlands with UCI Cinesa deploying Dolby Cinema in Barcelona, Spain. Cineplexx Cinemas plans to add four locations in Austria with two currently opened in Linz and Salzburg.
The Middle East: Reel Cinemas plan to open multiple Dolby Cinema locations across the Reel Cinemas portfolio in the Middle East. Dolby and Reel Cinemas recently opened a location in the Dubai Marina Mall and later this year the flagship Reel Cinema location at The Dubai Mall is expected to open.

Dolby Cinema

- Kilde: Dolby



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